To celebrate the 1984 Los Angeles Summer Olympic Games, McDonald's launched a new promotion. It ended up costing the chain a ...

Two highly effective strategies for achieving these objectives are limited-time promotions and referral programs. Both ...

The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

There are 3 main methods used to market a business: Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.

Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research, and explore new avenues of brand promotion.

This is the way brands create that "Wow" factor that pulls in traffic, including branding, store design, multimedia strategy, loyalty and the interpretation of all that customer and sales data.

Marketing courses cover topics like communications, promotion, social media and branding. The curriculum also includes 2 free electives, giving you the option to explore your areas of interest further ...

Ricardo Baca is founder and CEO of Grasslands, a Denver-based cannabis marketing agency, and he has ... [+] some things to say about the dearth of holiday promotions in his field. Certainly ...

Below you will find guidelines for Social Media content, Event Promotion, and how to submit information to our Monthly Newsletter. If you have any questions or concerns please contact the ...

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...