They were taking photos of their protein shakes. Anchoring each shot was a bold typeface stamped across each cup that said “Soho”. But that cup could just as easily have read “Erewhon ...

A protein shake made with water and a 30-gram serving of whey protein powder packs 100 calories and 25 grams of protein. The same shake made with a cup of whole milk contains 249 calories and 32. ...