Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

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Psychographic segmentation has been known to be effective for four decades, but remains underused. This is because of a lack of universality (psychological variables are largely formed by culture, ...

Whenever we discuss psychographic segmentation, there often seems to be a variety of new ‘labels’ to describe these groups, but not enough about how to apply this segmentation system into true ...

The leading mobile marketing platform, CleverTap, today announced its entry into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

Amongst the other value-additions included in the second and final set of data released by NRS 2005, there are some interesting findings on the changing trends in psychographic segmentation and the ...