Marketers have been using consumer segmentation models (also known as psychographics) for years to help track buying behavior and shape the customer experience. The same approach to classification of ...

Both paid and organic campaigns should be using psychographics to create highly targeted, segmented, and ready-to-buy lists for your marketing and sales teams to start conversations with. Haven ...

CHICAGO--(BUSINESS WIRE)--Mary Cook Associates (MCA), a national, award-winning commercial interior design firm, today published a white paper entitled “Psyched about Psychographics,” which ...

CHICAGO--(BUSINESS WIRE)--Numerator, a leading provider of omnichannel insight across what, why and how consumers buy, has launched Psychographic and Media Consumption data as part of its ...