Puma will reward these six individuals with an all-expenses paid trip to a Puma-sponsored race in 2025, and kit them out for one year with Puma Running products valued at up to $5000.

Puma has reentered basketball and distance running with new products, technology, and sponsorships, but it is far behind established competitors. As outlined at an analyst event in March 2024 ...

Sporting events can be nurtured or neglected. The results show up in our brand values. Prime example: Six years ago, Puma’s profits were shrinking while rivals Nike NKE and Adidas were posting ...