Pure Protein, a top-selling protein bar brand in the 1440 Foods' sports and active nutrition portfolio, is turning up the 'MMM' with a new line of nutrient-packed Pure Protein AMMMAZE™ bars.

It also says it tastes great, dropping a coy "we swear, it's a protein bar" right on the packaging. That's an area where Pure Protein was really hit or miss. Can Fulfil be better? Let's see what ...

‘Hull-less’ oats from Bay State Milling also meet rising demand for more fiber and clean label, nutrient-dense options to complement GLP-1 medications Protein and fiber are having a moment ...