$4.5 MILLION TO THE GREAT SACRAMENTO CHAPTER OF HABITAT FOR HUMANITY. >> YOU MAY HAVE NOTICED THIS PURPLE BEAM OF LIGHT, SHOOTING UP FROM DOWNTOWN SACRAMENTO THE PAST COUPLE OF NIGHTS. WE HAVE ...

Do we light up [Tower Bridge]? What do we do? But we really wanted it emanating from our building. So, there you have it. We now have the purple lights in form of a beam that shoots into outer ...

As the crowd counted down from five in unison, Fox smashed the button, sending a giant purple laser beam into the night sky above Golden 1 Center. Take a look: .@vivek and @swipathefox light the ...

Fox hits the comically large Kings-branded, purple and silver buzzer and sends ... NBA teams still poked fun on social media at the "light the beam" gimmick, but the Kings could be the ones ...

Not only does the beam scream, “Victory!” It also feels uniquely Sacramento. And there’s something about that phrase, “Light the Beam ... mesmerizing ray of purple shooting up ...

SACRAMENTO — The Sacramento Kings' purple beam is ... far a chance to see the light after a win "We were flying in one night and we couldn't actually see the beam," says Kings fan Sidney Swney.

Fans are hoping for a win, of course, but also a chance to “Light the Beam!” To test how much you know about the purple-hued marketing sensation before tip-off, we asked our readers to take ...

Kings administrators confirmed to FOX40’s Sports Team that the purple light was its ‘Victory Beam.’ It was turned on after the team beat the Hornets 115-108. The light will continue to be in ...

Following every win, the Kings have a tradition to “light the beam ... s first playoff berth since 2006. The beam is a 300-watt laser-powered purple beam, which is powered by six laser ...

A purple beam in the capital city regularly brings joy to a beleaguered fan base. By Kellen Browning Domantas Sabonis pushing the button to light the victory beam at Golden 1 Center last month ...

SACRAMENTO, Calif. -- Minutes after scoring a game-high 38 points following the first Sacramento Kings' playoff victory in nearly 17 years, guard De'Aaron Fox walks to the scorers' table and ...