It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Get ready for a colorful culinary showdown! Join the 123 GO! FOOD crew as we dive into the exciting world of the ONE COLOR ...

By that we mean our suggestions will be based on the seven colours of the rainbow – red, orange, yellow, green ... women with hands stained blue-purple. This is the result of dyeing their ...

All nudibranchs are elaborately decorated, but the purple sea slug comes in one of the widest varieties of colours for a single species, ranging from a pale yellow to vivid violet.

In fact, violet (along with the rest of the colors in a naturally occurring rainbow ... Red, orange, yellow, green, blue, and indigo are all just as real. But purple? Well, purple is just your ...