QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive customers into active brand advocates.

As connected packaging evolves into mainstream CPG products, the technology can be used to expand on a brand’s sustainability ...

To combat this trend, the Drugs Control General of India passed an act requiring 300 of the country’s top-selling medicines to include QR codes on their packaging. These codes promote ...

In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes in its packaging. The pharmaceutical industry is hoping for the same remarkable ...

Developed in collaboration with GS1 UK and 10 supplier partners, the initiative is primarily focused on capturing use-by ...

Every time I walk down the supermarket aisles, I notice something different about food packaging. From smart labels that tell you when your milk is about to go bad to plant-based containers that break ...