The sets, invented by Choon Ng, a former crash safety engineer at Nissan, come with an easy-to-use loom and ... rubber band accessories. “Rainbow Loom” videos on YouTube have received close ...

They sit for hours, searching, starting, and stopping instructional YouTube videos on the iPad. They are learning how to mediate between the material world and the digital world. The Rainbow Loom ...

And it has sold well. “We’re now selling Rainbow Loom in 70 countries on all the continents,” he said. YouTube has many videos showing viewers how to make hundreds of varieties of bracelets ...

But when it came to the Rainbow ... Loom is such a hit with their kids, but they said they hope the fad sticks around. It requires creativity and fine motor skills — and it requires no video ...

Now, it's a bonafide hit. "We are selling 200,000 Rainbow Looms a month," Ng said. There are more than 100,000 videos on YouTube teaching kids how to use the loom and how to make the bracelets.