When it comes to makeup, Rare Beauty is on top. Data from CreatorIQ shows the Selena Gomez-founded brand ranked number-one by earned media value in February, garnering a total $55 million EMV ...

For plenty of makeup aficionados ... regarded more as a relic of the beauty guru era than a modern must-have. And like many others with oily skin, I’ve spent years trying to make friends ...

I have fully leaned into the liquid blush and highlighter trend. It's been a total lifesaver, preventing my combination skin ...

you “can’t” put Rare Beauty blush on your lips. But if you want my honest, unofficial, non-medical answer, yes, you can wear it on your lips – and I fully do. For a monochromatic makeup ...

After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — and, if her newest Rare Beauty drop is ...