Fresh off the news of her billionaire status, Selena Gomez’s Rare Beauty is back to business with a trio of mini bundles featuring the brand’s bestselling Soft Pinch Liquid Blush and items ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

Among all the hyped-up, overpraised and inevitably underwhelming beauty formulas that fight for our attention on TikTok, there are a rare few that truly deserve the fame and accolade. Quick to ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush.

Rare Beauty’s Director of Global Artistry, Cynthia Di Meo, shares the best products for a no-makeup minimalist look ahead of 4th Annual Rare Beauty Mental Health Summit with Selena Gomez.

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

Image Sabrina Carpenter at the Met Gala. The singer is known for her perennially rosy cheeks.Credit...Nina Westervelt for The New York Times It was a Rare Beauty blush that made Celine Blumenthal ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020 ...