can clearly make Froot Loops without synthetic dyes. The question is: Will it and other big food companies adopt the approach in United States? And will consumers, raised on color-popping cereals ...

Also known as Brilliant Blue FCF, it is used in Takis Blue Heat, Jolly Ranchers, Little Debbie Swiss Rolls, Jell-O and Crest toothpaste, as well as cereals like Lucky Charms, Froot Loops and ...

Robert F. Kennedy, the recently appointed health secretary for the United States, made a claim about Froot Loops cereal last ...

Regardless of the color, Froot Loops all taste the same, but they're made with multiple flavors including cherry, blueberry, ...

In the face of aggressive competition and a declining media budget, Burnett revitalized Kellogg's Froot Loops business and its icon Toucan Sam, using the 'Stolen Colors' campaign to turn apathy into ...