The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as soon as the product launched last year, and that theme continues across ...

Reese's Super Bowl commercial pitches the brand's new chocolate lava cups while cautioning viewers that actual volcanic lava is not edible ...

Everyone is ready for the Super Bowl; either the game itself or the anticipated commercial spots. Reese's Super Bowl 2025 ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies. By Alex Weprin Media & Business Writer The candy giant Reese’s has ...

The Hershey Company brand's new confection launches with a tongue-in-chocolatey-cheek 'PSA' warning fans to ensure they're ...

Hold on to your chocolate and peanut butter-loving grandma…because It's Lava Time, Baby! Ever since Reese's Chocolate Lava Big Cup hit stores nationwide, fans everywhere have been buzzing with ...

The ad, from agency Erich & Kallman, creates a storyline where people are confusing real lava (as in the molten volcanic kind ...

The company has purchased 30 seconds of airtime on Fox during the Big Game to promote its recently launched Reese’s Chocolate Lava Big Cup, which adds a layer of molten chocolate below the ...

Ever since Reese's Chocolate Lava Big Cup hit stores nationwide, fans everywhere have been buzzing with excitement, like a volcano ready to erupt. To address this build-up, the #1 candy franchise ...