followed by promotional emails or reminder emails. Email marketing is also an effective way to re-engage past customers or warm up leads who have gone cold. A typical sequence for this consists of ...

When you're in the campaign trenches and knee-deep in metrics reports, it's easy to lose sight of some broader issues concerning your approach to email marketing. Here are some reminders to help you ...

Email marketing is still a vital tool for digital ... Customized offers and reminders based on interests and behavior. Unique content for different segments of your audience to focus on their ...

The versatility of email marketing is another reason marketers ... a quarter of the respondents reported adding shopping cart reminders (27.6%) to cover all of their personalization bases.

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in ...

Then, yesterday I got this email, and it’s a perfect reminder of why people haven ... for your small business to make the same kind of marketing mistake. Do yourself a bigger favor.

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in ...