Chili’s CMO George Felix dishes on the casual-dining chain’s viral cheese pull and why, sometimes, the worst thing a ...

It’s tough out there for restaurant marketers right now. Really tough. If you’re running marketing at a restaurant brand, you’re likely navigating the toughest environment we’ve seen in recent memory.

and the number-one quick-service restaurant market share by sales volume in every major market it operates in (with the notable exception of China) are examples of intangible assets. Its ...