Rockstar Energy Drink teamed up with an influential celebrity barber to cut through to its Hispanic target and boost consumer engagement in the US. As a challenger brand, Rockstar Energy Drink holds ...

At just 18 years old, Lia Block has signed with Rockstar Energy as the first female driver on the brand’s athlete roster. The American driver already has an impressive track record in rally and ...

In the fourth quarter of 2021, Rockstar Energy Drink – a premium and modern brand originating from the US – made its entry into the Vietnam Energy Drink market as the Covid-19 was on the verge of ...