Hosted on MSN4mon
Tropicana fans are ditching the brand after a bottle redesign
If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, an orange with a straw poking out, with a minimalist design featuring a glass of orange ...
Business Insider India11y
This Logo Change Caused Tropicana Sales To Plunge
Bloomberg's Market Makers brought on Olson Chief Creative Officer Dennis Ryan, a veteran of campaigns for Target and Budweiser, to discuss Yahoo's logo strategy. He reminded viewers of Tropicana's ...