By the ‘60s, Russell was the biggest manufacturer of athletic apparel and uniforms in the U.S. And that on-field popularity remained the brand’s claim to fame for decades, whether it was ...

the full rollout of Adidas merchandise and uniforms came full circle throughout the 2019-20 school year, especially for football. After more than a decade with Russell Athletic, the 2019 football ...

Georgia Tech and Southern Miss were the last two FBS teams locked into their Russell Athletic uniforms, and while there was nothing actually wrong with the way either team dressed in 2017 except for ...

Russell Athletic mainly deals in the apparel side of the business. Particularly in football, Russell does maintain the market share of institutional football uniforms. We had been thinking about ...

In 2018, the Georgia Tech Yellow Jackets will leave Russell Athletic and formally begin ... some of its wackiest design aesthetics. The new uniforms, new apparel, and revamped visual brand are ...

For Russell Athletic, the loss of Georgia Tech marks the end of an era. Once the most dominant uniform sponsor in college sports, Russell has seen its number of partnerships dwindle since the ‘80s.

Russell's presence in college football's FBS division was limited to just Georgia Tech and Southern Mississippi following the 2016-17 athletic campaign, which meant that Tech stood out as one of ...

On Russell Athletic uniforms: “It didn’t look awful. It was O.K. But I think just the fact that you see other teams, they update their jerseys every year, or come up with some cool design.

The switch in apparel provider from Russell Athletic to Adidas has caused a ... essentially a replacement of nearly all Yellow Jackets uniforms, practice gear, warmups, coaching attire, bags ...

A longtime Alabama manufacturer will stop manufacturing athletic uniforms this year. Russell Athletic is shifting gears away from uniforms to focus on the athletic and lifestyle apparel market due ...