Now, it's a bonafide hit. "We are selling 200,000 Rainbow Looms a month," Ng said. There are more than 100,000 videos on YouTube teaching kids how to use the loom and how to make the bracelets.

The Rainbow Loom trend, some have said, is over. The plastic loom with the tiny, colorful rubber bands used by tweens to make bracelets, rings, even flip-flops, was declared dead last Christmas ...

I thought 600 rubber bands would be more than enough to keep my eight-year-old busy this summer making the modern-day version of friendship bracelets with her new Rainbow Loom. If you don't know ...

company, Rainbow Loom by Choon's Design, made the winning bid of $40,000 ... Now children learn from videos posted by other children on how to make designs and items. Instructional videos are ...

"It's so wild. Rainbow Loom is a household name ... Ng made YouTube videos to demonstrate how the loom works in an attempt to spur online sales. That was in July 2011. Sales were sporadic ...

My kids prefer the videos by YouTube user AshleySteph. She’s like a Rainbow Loom instructional super star. Some of her videos have over 3 million hits and thousands of comments. If you follow ...

Many of the videos were made by kids ... Drew says that making Rainbow Loom bracelets is the first craft he's ever gotten into. In October, after the boys on his football team decided to wear ...

So, the automotive crash-test engineer set about creating a tool that would help him do the job — the Rainbow Loom. It worked: Ng's company, called Choon's Design, has sold 8 million units and ...

This deal includes the loom board, 600 loom bands, hook tools and S-clips! I am buying these to give as holiday gifts this year. For $12 plus $2 shipping, you get a loom board, 600 loom bands ...

So, the automotive crash-test engineer set about creating a tool that would help him do the job - the Rainbow Loom. It worked: Ng's company, called Choon's Design, has sold 8 million units and 40 ...

On Wednesday's "Jimmy Kimmel Live," the late night host wore the rubbery suit, which was made from the thousands of Rainbow Loom creations he solicited from kids in January. He promised back then ...