SAS recognized for driving cross-functional integration and sharpening its focus on customer and buyer needs to drive company growth SAS was recognized for transforming its marketing campaigns by ...

It requires new ways of exploring customer trends and preferences. To explore this in depth, Forbes Insights, in partnership with SAS, conducted a global survey of 357 senior executives across a ...

SAS; Lucas Kelly, Senior Data Scientist, World Wildlife Fund (WWF) and Beth Tracton-Bishop, Ph.D., Director of Research, HBR Analytic Services. Customer trust only has lasting power when it is ...