When measuring the sales lift of a marketing campaign, 45% of marketers use some form of basic pre-post marketing analysis, according to The Lenskold Group and MarketingProfs 2007 Marketing ROI & ...

In fact, a study from Imperva Incapsula found that fraudulent bot clicks cost businesses $7 billion each year. It's never been clearer that clicks do not equal sales. By measuring sales lift, you cut ...

And the estimated sales lift might continue to help dealer sentiment that Cox Automotive said already was improving. According to an analysis of Cox Automotive’s vAuto Live Market View data ...

A new medical study is raising concerns over whether intermittent fasting, a weight-loss method that’s gained attention in recent years, could pose heart-health risks. And in turn, that’s ...