Every campaign builds on the last one. Why do flash sales work? Because urgency is a psychological trigger. Meta understands this deeply, and many of its ad strategies rely on creating urgency and ...

Scheffer and Turnbull explore how urgency can be embedded into the sales process in a way that feels natural and client-centered. They emphasize that urgency isn’t just about pushing a sale—it’s about ...

Brands leverage tariff headlines in marketing to connect with consumers amid economic uncertainty and heightened urgency.

Welcome to the urgency culture. “It does drive me over the edge,” says Nina Pullman, a British Dubai-based sales professional, who in her own words, was in such a “frenzy” at work last ...