Over the past few years, “seven sins” of greenwashing have emerged as the touchstone for evaluating overly ambitious green claims. The question is, at what risk? When do green promises or ...

How can the consumer avoid falling for it? Thomas Lyon: I still love the old concept of the seven sins of greenwashing. The first and most common is what's called the sin of the hidden trade-off ...

Greenwashing encompasses various deceptive practices, often categorised as the seven sins, as identified by TerraChoice, an environmental marketing agency: 1. The Sin of the Hidden Trade-Off ...

To help identify greenwashing, look for claims that fall into one or more of seven categories that were identified by Terrachoice (now part of UL), known as the “7 Sins of Greenwashing.” ...

A useful way of understanding greenwashing is via the '7 sins of greenwashing', a set of 7 different ways in which greenwashing can occur. These sins, identified by Terrachoice in 2007 ...

The study found that over 98% committed at least one Terrechoice’s seven sins of greenwashing, which include unsubstantiated claims, vaguely defined claims, misleading third party endorsements ...

How can the consumer avoid falling for it? Thomas Lyon: I still love the old concept of the seven sins of greenwashing. The first and most common is what’s called the sin of the hidden trade-off ...