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She explains that this ad campaign strategically employs ... highlighting the importance of recognizing greenwashing. According to Gigi, Shell's PR firm found that the emotionally focused ...

The UK’s advertising regulator has banned an advert for French oil giant TotalEnergies about its renewable energy investments for being “misleading,” following a complaint from campaigners that the ad ...

However Adfree Cities, which made complaints against both ads, said the ASA’s refusal to ban the Shell advert was “endorsing greenwash”. Veronica Wignall, co-director at Adfree Cities, said: “Any ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Instead, the campaign was used as a greenwashing technique to distract consumers from Shell’s unsustainable practices. If ESG investing is a priority, investors will need to do independent research.

The UK’s advertising regulator has ordered TotalEnergies to pull a greenwashing social media advert which stated that it was on the ‘roads to carbon neutral’ and emphasised its investments in ...

Veronica Wignall, co-director at Adfree Cities, said the regulator was failing to protect consumers from misinformation by allowing the Shell ad and accused the ASA of endorsing greenwashing. The ...

It ruled that the ad omits information about energy use in Shell’s businesses . Back in Japan, there is less discussion about greenwashing. Advertising is subject to a law against unjustifiable ...