Rather than burying that bottom-ranking shade, Sherwin-Williams is putting it front and center. For the second year in a row, the brand is spotlighting its “Loneliest Color,” the least popular shade ...

According to Sherwin-Williams, this purple paint color is the least-tinted hue of 2024—meaning it had the fewest gallons sold ...

Agreeable gray is a favorite in homes across the country, but is it always as mildly mannered as its name suggests? We asked ...

Regardless, Radiant Lilac is getting buzz at an opportune moment when purple seems to be on the rise in the interior design ...

Former UConn women's basketball player and WNBA rookie Paige Bueckers has launched a signature paint color with ...

When it comes to forecasting color trends, most paint brands focus on the hues they think will dominate the year ahead. But ...

Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and ...

For the second year in a row, Sherwin-Williams is announcing their “Loneliest Color of the Year.” This year’s winner is ...