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Siemens considers its employees to be the brand’s “number one thought leaders”, according to Ophelie Janus. The tech giant’s global head of thought leadership describes staff as “influencers in their ...
Govender explains that to achieve this, the brand adapts to cultural nuances and works closely with regional communications functions within Siemens to enhance its relevance and impact.
BenQ Mobile, the new business group of BenQ Corporation, unveiled its new consumer brand BenQ-Siemens to a global audience and set out a 2006 strategy for asserting its position in the mobile ...
The refreshed Siemens brand identity was unveiled in Bengaluru, representing a significant milestone in reshaping the future of high-end home appliances in the Indian market. BSH acknowledges the ...
For Siemens PLM Software’s global marketing organisation, driving universal brand and message consistency was an elusive target. A one-size-fits-all marketing message didn’t work across the myriad of ...
Siemens Healthineers has been named as one of the 2025 Philippines' Best Employer Brand Award winners at the Employer Brand Awards Conference held at Dusit Thani Hotel, Makati. It is the only MedTech ...