An InStyle editor with blonde hair shares her favorite discovery for banishing brassy hair: Bold Uniq’s Purple Hair Mask.

Located at Tel Shiqmona in coastal Israel, the facility turned sea snails into purple dye at an industrial scale ...

This movement has even inspired younger folks to dye their hair gray ... Can toner make gray hair silver? Yes, a silver hair toner or one that uses blue or purple pigment works to neutralize ...

Just don't leave it on for too long, or your hair will turn purple! We've even known those with silver hair dye to use purple shampoo to maintain their icy shade. It also works on blonde ...

Choose a semi-permanent purple dye then dial down the vibrancy ... from sulphates (SLS), unlike many other silver shampoos, so won’t strip dry hair further. Wash it straight out to neutralise ...