This is the story of half a decade of Rainbowless Skittles for Pride. About a retail activation that turned into a cultural phenomenon. And that was just one way our idea was reinvented over the years ...

A marketing ploy in support of LGBT organizations backfired. In honor of Pride Month, Skittles has removed rainbow coloring from its candies — explaining that “During Pride, only one rainbow ...

Skittles, a fruit-flavoured sweets brand, reversed declining sales in the UK by launching a Gay Pride campaign that removed the brand's rainbow colours from its packaging. We’re long-term subscribers ...