Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Adidas' Yeezy shoes have been consistently featured on their app this month. Surprisingly, pairs are still in stock, a ...

Despite an early look at the Yeezy BL-01 being shared today by Ye himself, release details for the sneaker have yet to be announced by the rapper. Check back soon for official updates.

Kanye West's YZY brand introduces the Yeezy SLPR, an affordable footwear model priced at $20, following the Yeezy Pods launch ...