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What Happened To SoBe Drinks?If you're a millennial, you most likely have some memory of the drink brand SoBe. Easily identified by its glass bottles and lizard iconography, this drink got its start in 1995 as South Beach ...
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What Happened To SoBe Drinks, Anyway?Back in my college days, my mornings followed a strict ritual: grab a Strawberry Daiquiri SoBe and three chocolate chip cookies before my first class. This was the breakfast of champions, and we ...
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