In fact, influencers are 2X’s more likely to use social media to expand their social circles. They are also 2X more likely to communicate about brands online than the average user. Their natural ...

How India Regulates its Social Media Influencers. Without a robust regulatory framework to hold influencers accountable for ...

Politicians are not the only ones to have spotted the growing sway of social-media stars. Over the past five years American ...

companies are turning to social media influencers rather than traditional celebrity spokespersons to promote their brand. To understand why, it’s crucial to look at the differences between ...