If I say “social media engagement” metrics ... Want more impressions. This KPI is difficult to improve because you have little control over the things that affect it. Generally, the things ...

Here's a free Excel-Based Social Media Scorecard that automatically calculates trend lines and color-codes scores. This simple KPI reporting method drives team accountability and organizes goals ...

Some examples of potential goals might be ... Note: A lot of these KPIs are from Social Media Analytics by Marshall Sponder. When applicable, I’ve provided equations for finding more complicated ...

Too often I see campaigns targeted to achieve, let’s say, 100,000 Facebook fans. Social media seems to become the goal, a gimmick, not incorporated in a social business strategy. Measurement ...

This series of posts will explain how to properly setup your social media strategy ... but here are a few examples of what I would consider good actionable KPIs: Number of people in a specific ...

In this blog post I will describe how you can measure your Social Media efforts based on four KPI’s. Social Media is the perfect tool to work on your brand awareness. Positive messages about ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A Key Performance Indicator (KPI) is a measurable target ...

The trick is that KPIs can differ for every marketing strategy you implement. So what about social media? Which metrics should you track? And how do you set realistic and useful goals? When it ...

A common pitfall for social media marketers is relying on one platform they are comfortable with to generate all KPIs rather than considering the strengths and weaknesses of each. Engagement levels ...

Amanda Jackson has expertise in personal finance, investing, and social ... (KSIs), KPIs vary between companies and between industries, depending on performance criteria. For example, a software ...