While Pepsi already owns Gatorade—which continues to dominate ... its influencer marketing tactics (like its controversial decision to send entire vending machines to TikTokers for the Super Bowl) and ...

Then, last month, its Super Bowl campaign of delivering influencers personal vending machines received criticism in response to its $25,000 price tag. Plus, critics fired back at the machines only ...

F or decades, the cola wars played out in Super Bowl commercials and fast food soda fountains, in taste tests and vending ...

As she moves gracefully to the soda machine — looking oh-so-thirsty ... whereas little needs to be said in Crawford's spot for Pepsi. The punchline for Zevia's commercial is the singer ...

Pepsi’s competitor ... drew backlash over Super Bowl weekend last month for gifting full-sized Poppi vending machines to influencers, from social media users who called it out of touch.

pulls into a gas station—albeit in a red Lamborghini—and heads straight for the Pepsi vending machine to fuel up on her favorite beverage, while two kids watch every second of her arrival.

The deal, announced this morning, will bring Poppi’s range of 14 colorful, low-sugar, prebiotic-packed sodas into Pepsi’s expansive ... to send entire vending machines to TikTokers for the ...