For example, Procter &Gamble’s (PG) Charmin’s ultra soft toilet paper 18-count mega package now contains 244 two-ply sheets, down from a previous 264 double-ply sheets per roll. And super mega ...

Even the Emperor Hongwu, a brutal despot ruling in the 14th century, showed his more sensitive side by ordering 15,000 sheets of extra-soft, perfumed toilet paper for his imperial household.

The truth is that for years, toilet paper ... number of rolls per package. As companies shave sheets, they're expanding product lines. The king of line extensions is Angel Soft.

which are covered inside with silver leaf. The product has reportedly been presented to the Emperor of Japan for five years. According to the Hanebisho website, the toilet paper feels 'as if your ...