Sol de Janeiro has built its identity around its famous Brazilian Bum Bum Cream, which claims to firm and tighten skin over time. Although the brand was founded in 2015, it blew up online in 2023.
If you've spent any time on TikTok, you're likely familiar with Sol de Janeiro. The brand is famous for its Bum Bum Cream and fragrance mists, which often feature the warm notes associated with summer ...
Learn more Sol de Janeiro's skincare line celebrates bodies of all shapes and sizes. While most famous for its celeb-backed Bum Bum Cream, Sol de Janeiro has a large line of other products worth ...
Skincare and fragrance brand Sol de Janeiro has launched a new body oil with age-defying properties, the Beija Flor Elasti-Body Oil. Made with skin-loving ingredients to plump the look of skin and ...
In 2021, L'Occitane Group acquired a majority stake in Sol de Janeiro, and valued the company at US$450million (£350million). However, their Bum Bum cream also comes with a pretty hefty price tag ...