Still, it's a big name in the soup aisle, with about 16% market share. Competitor Campbell’s takes in nearly half of all retail dollars spent on soup. Campbell’s and Progresso both saw soup ...
On Aisle 4: The Soup That Makes You Sweat? In the hunt for a better connection with consumers, Campbell Soup Co. is relying on new neuromarketing studies to guide the redesign of its condensed ...
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