Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look.

As college sports teams go, the Texas Longhorns are up there with the most iconic – and that includes their legendary logo.

Minimalism is all the rage among graphic designers and creative types these days. Sports team logos, human likenesses, movie posters, television shows — it doesn't matter what it is; minimize ...