The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

After Dr Pepper surpassed Pepsi earlier last year for second place, the cola slipped further by the end of 2024.

had long focused the bulk of its marketing efforts on its flagship colas—Coca-Cola Classic, Diet Coke, and New Coke. Its lemon-lime-flavored soft drink, Sprite, by comparison, received little national ...

In terms of sales volume, Sprite controls 8.03% of the U.S. carbonated soft drink category, according to recently released ...

A small number of Coca-Cola, Sprite and Appletiser cans in the UK have been recalled. It comes after high levels of a chemical by-product from chlorine disinfectants were found in some of the ...

The Coca-Cola Co. has launched an application to promote its Sprite brand, emphasizing that mobile has become an integral part of its 360-degree marketing strategy. Sprite has teamed with Zooz Mobile ...