In a way, Pinterest and the social aesthetic represent a little slice of digital serenity – and that’s addicting.

Aimlessly scrolling on Pinterest a few months ago, I was prompted that I may also enjoy looking at “frat boy aesthetic.” How could that not pique my interest? Frat boy aesthetic turned out to ...

Also in the report, a rise in searches for “rave party aesthetic” went up by 35%, while “techno style” went up by 60%, and “music mixer” up by 115%. As a platform, Pinterest reportedly pulls in 445 ...