I’ve lived this experience firsthand, overseeing brand integration, managing cultural alignment and guiding the development ...

A North Star isn’t just a catchy tag line or mission statement—it’s the central idea that aligns your brand’s story, strategy, and goals.

We built this not just as a clothing brand, but as a platform for other small businesses. We host events where vendors can sell, connect, and grow. It’s about creating an ecosystem of support.