Generative AI is quietly rewriting the rules of brand discovery and consideration. It isn't just another tool—it’s wiring ...

Embedding AI-assistance into retail strategies is essential, says Indicia Worldwide’s Debra Wolf. Brands overlook this ...

This is where it all began—the most basic form of artificial intelligence. Rule-based AI operates strictly on predefined rules, making decisions based solely on "if-then" conditions coded by humans.

The way people find information is shifting fast. Instead of scrolling through search results, users are turning to AI tools like ChatGPT, Claude, and Gemini for direct answers. These systems don’t ...

Artificial intelligence-based writing assistants are popping ... because they frequently had to correct the AI's suggestions. "This is one of the first studies, if not the first, to show that ...

AI chatbots have come a long way from the clunky, rule-based bots of a few years ago. In 2025, they’re no longer just answering FAQs—they’re booking appointments, writing emails, debugging code, ...

The meteoric rise of artificial intelligence and the complexity inherent in the technology make it particularly difficult to craft rules and guardrails ... establish rates based on how risky ...

Explicit programming is required for static rule-based AI systems. Unlike them, agentic AI can mimic human-like autonomy in executing, analyzing, and learning decisions based on contextual data.

Google LLC has submitted a set of suggestions ... White House’s AI Action Plan. Like Google, the ChatGPT rival is reportedly “seeking some relief” from state-level AI rules.

ITHACA, N.Y. – A new study from Cornell University finds AI-based writing assistants have ... because they frequently had to correct the AI’s suggestions. “This is one of the first studies ...