News

Landing at a time when the premium ready-to-drink (RTD) category is seeing unprecedented growth, Sun Cruiser Lemonade & Vodka meets drinkers’ demands for full-flavor, spirits-based options with light, ...
The upgrade cited prospects for volume growth and the much-anticipated national launch of the hard iced tea brand Sun Cruiser later this year. Citi analyst Filippo Falorni upgraded Boston Beer to ...
The multiyear partnership, brokered by AEG Presents Global Partnerships, will see The Boston Beer Company activate its flagship brands across nearly 30 AEG Presents music venues nationwide, including ...
Sun Cruiser, which were noted to be riding strong hard tea category trends. Sazerac's Firefly Sweet Tea Vodka, Heaven Hill Brands' Deep Eddy Sweet Tea Vodka, High Noon, and Boston Beer's (SAM) Twisted ...
Anheuser-Busch has introduced a new vodka tea brand named Skimmers. It is a non-carbonated iced tea that comes in four flavors - Original Tea, Half & Half, Peach Tea, and Lemonade.
The brand includes Sun Cruiser Iced Tea & Vodka, which is made with real iced tea and vodka, offering a refreshing, non-carbonated drink with 4.5% ABV, 100 calories, and 1 gram of sugar per 12 oz ...
According to reports, Falorni believes that the company's upcoming launch of Sun Cruiser, a new line of canned vodka cocktails, will be a catalyst for growth given the heavy advertising spend ...
Made with real iced tea, real vodka and natural flavors, Sun Cruiser delivers a smooth sip with no bubbles, 4.5% ABV, 100 calories and just 1 gram of sugar per 12oz. serving, making it an easy ...
In the last two years, vodka-infused Surfside tea and Boston Beer’s Sun Cruiser have grown in popularity as more consumers crave real spirits as opposed to malt alcohol. Other newer offerings in ...