Through the new campaign, the brand wants to highlight the presence of glucose in Sunfeast Bounce crème biscuits that was not available in the category so far. While the TVC is on air across ...

In July 2003, ITC forayed into the biscuits market with its Sunfeast range of glucose, marie and cream biscuits. Twelve years since, ITC is now well ensconced in the biscuits space, a segment that ...

ITC Foods chief Ravi Naware said ITC's Sunfeast glucose brand will soon go the Britannia way. Till a few days ago, a 100 gm pack of these biscuits was priced at Rs 4. Parle has now raised the ...

ITC Ltd's crème biscuit band Sunfeast Bounce has have released two TVCs to highlight the new avatar of their product portfolio, which is now infused with Glucose. The campaign endeavours to draw ...

Parle products plays the low price game at all varieties of biscuits from glucose to cream. Essentially, Parle plays a high volume, low margin game. But Britannia and Sunfeast look at a two ...

ITC Sunfeast’s crème biscuit brand, Bounce, has released a two-film campaign to draw consumers’ attention to the new avatar of the brand’s product portfolio, which is now infused with glucose. FCB ...

the maker of affordable glucose biscuit Parle-G, said it clocked the highest sales volumes in eight decades in March, April and May, ITC, which sells biscuits under the Sunfeast brand, told TOI ...

Parle also recognises the growing threat of more glucose brands entering its arena, especially domestic brands from ITC (Sunfeast) and Hindustan Lever (Modern). There was a time when the biscuit ...

ITC Ltd.’s crème biscuit brand Sunfeast Bounce has released two TVCs to highlight the new avatar of their product portfolio, which is now infused with Glucose. The campaign endeavours to draw ...