When Unilever set out to launch its Sunlight 5-in-1 Washing Powder, they needed a local media partner who could reach a huge audience across a range of formal retail, hybrid and wholesale stores ...

While most Sri Lankans know of Sunlight washing powder, not all may be familiar with Unilever Sri Lanka, the local arm of a vast international company vested with the care of this and many other of ...

Sunlight Laundry Detergent pulled off such a feat. In April 98 March 99, after the launch of the 'Go Ahead. Get Dirty.' Campaign, Sunlight had grown 28% in ...