Thirty years later, Synergy leads the kombucha category ... with Scholar for creative production and Canvas Worldwide for media buying. The ads are running on streaming TV, social media and ...

At the Indian Film Festival South Africa 2025, experts emphasized the importance of partnerships in today's media world.

In media mix research, the concept of synergy has become increasingly important (Assael, 2011). Positive synergy is created when the combined use of two or more media results in a more positive ...