F1 deal puts Tag Heuer on track for watchmaking big league
It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has already been done. Tag Heuer was confirmed as Formula One’s official timekeeper earlier this month as part of a multi-brand deal between the sport’s owner Liberty Media and Tag Heuer’s parent,
TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week
TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The Manual.
TAG Heuer Unveils New Formula 1 Chronograph Collection
The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.
LVMH Watch Week 2025 recap: the best watches from TAG Heuer, Zenith, Hublot and more
LVMH Watch Week changes location. LVMH Watch Week kicks off today after the event had to completely switch locations. Originally meant to take place in Los Angeles, the event had
TAG Heuer Presents a Sporty and Glam Lineup at LVMH Watch Week
During last year’s LVMH Watch Week, TAG Heuer revealed a duo of Carrera Chronographs with alluring teal green dials with circular-brushed finishes. Similarly, the Maison has also unearthed a new Carrera Chronograph and Carrera Chronograph Tourbillon for this year’s event, but this time, they’re rendered in a moodier, purple fumé palette.
Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move
TAG Heuer celebrates LVMH Watch Week with six new watches
TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week.
From Louis Vuitton to TAG Heuer: Every Watch From LVMH Watch Week
LVMH Watch Week has kicked off with cool new timepieces like a guichet watch from Louis Vuitton to Bird on a Rock pieces from Tiffany.
TAG Heuer Unveils Redesigned Formula 1 Chronographs for 2025, Can They Make Rolex Jealous?
TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport
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Bremont appoints new chief marketing and digital officer
Barnes, who joins Bremont from audio brand Bang & Olufsen, was previously at LVMH-owned TAG Heuer for over six years from ...
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Apple Watch Series 6 vs TAG Heuer Connected: which is the most luxurious smartwatch?
A key difference is how the TAG Heuer is protected by scratch ... while the Apple Watch lets you add a wide range of digital complications showing your calendar events, daily exercise, the ...