Then you probably do a rapid “spray” campaign–get you, your mother and everyone you know to share it across all your social media networks. While obviously this approach is fairly easy and ...

Reach, the most important metric, measures how many unique users see your content. It has emerged as the most reliable and impactful metric for social media strategy. Engagement rate tells you who’s ...

Two persons beheaded a 40-year-old man in broad daylight at his tailoring shop in a market in Rajasthan’s Udaipur city on Tuesday, after an exchange of a series of inflammatory social media ...