A ground-breaking web-based system that takes unprecedentedly detailed measurements of the body could revolutionise online clothes shopping ... works like a 'virtual' tape measure, taking accurate ...

The shopper would simply download software which, in conjunction with their webcam or smartphone, works like a 'virtual' tape measure ... involved in sending back clothes that are the wrong ...

“One finger underneath the tape is enough space,” says ... Look for the widest part of your hips when measuring this part of ...

“Lay the measuring tape flat against your skin ... “The tape should be directly against the skin, with no clothing in between.” Note: This advice isn’t just for pants.

No matter how sure you are of your size, buying clothes online always carries ... running a crowdfunding campaign for a smart measuring tape that records your body's dimensions and translates ...

Between 30 per cent and 60 per cent of clothes bought online are currently ... work like a 'virtual' tape measure, taking accurate waist, hip, chest and other measurements and advising the user ...