Target scales back Pride Month goods while promoting pro-America displays, drawing mixed reactions from shoppers and sparking ...

Target is going viral for a collection that features merchandise with the American flag and the word "USA" in posts that have been shared on social media at the beginning of June, which is the ...

Merchandise for Target’s 2025 Pride collection is available for sale online, in the Target app and in some stores ...

Pride organizers get creative as corporations pull back funding support. Many see this trend as a return to LGBTQ community ...

After pulling back its DEI initiatives and retracting support for NYC Pride this year, Target still trotted out its annual Pride merch collection—and it's not landing well with queer customers.

Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to ...

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...

They're still doing Pride Month, but so invisibly that it evokes a desire not to be seen. Check out this year's Pride hoodie, as spotted by Ben Siemons on Bluesky .

Pride Month is a lot quieter this year, and companies that do show half-hearted LGBTQ+ support risk backlash from all sides.

On June 1, the beginning of the so-called Pride Month, I purposely visited two Target locations. Two years ago, I wrote about a “tuck-friendly” transgender swimsuit being on full display ...